50 Years of HRDC

Campaign Ideas

Video campaign

Flagship video

This example is playful, whereas the tone for HRDC will surely be more serious. But an overview video of HRDC through the years — and its scope of impact today — is a smart idea to kick off this campaign.

Spotlight videos

Here’s the heart of the campaign: telling the success stories of individuals and families impacted by HRDC over the past several decades. The example above has too strong of a marketing approach for HRDC’s campaign — our campaign would be documentary-style videos that humanize and inspire.

Special edition magazine: HRDC’s history and success stories

A special print magazine is the perfect way to leverage our efforts from the video campaign — and to share stories (or parts of them) that might not make it into the videos.

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Wall wraps in Williams Companies

Wall wraps in Williams Companies

Wall wraps in Williams Companies

Wall wraps in Williams Companies

Social media campaign

Adapt our video campaign for social media.

In short, that means going vertical. I can create vertical versions of all our videos, so that they’re not only useful for HRDC’s website, emails, and presentations, but for your social media audience as well.

See an example below for what this might look like.

And adapt our print campaign, too. (Or vice versa.)

Depending on which comes first, our social media stories can draw from or inspire our special print magazine.

The example below is from my long-running storytelling campaign for American Bank: telling their history as part of their 75-year anniversary.